Lundgren Associates focuses it services on Dirt Road companies. The definitions of the different phases of an early-stage company are:

Jungle- early product development ending with a product, some customers and some revenue; plus the first round of institutional venture capital.

Dirt Road - post Jungle and before the Highway. You clearly know where you are going, but it is a bit bumpy.

Highway – becoming public and being public (the hard part)

We will work for Jungle companies when it makes sense for the client and us. We will also assist companies going public and the early stage of being public.

Lundgren Associates offers three Services: Business Case Services, Financial Services and Hybrid Services.

Business Case Services

IT’s success is a double edge sword for the pre public companies and thus for venture capital firms. On one edge, IT has become 50% of the customer’s capital budget and they have also begun to realize the importance of IT to everything in the company. On the other edge, the customers have changed their buying behavior. The decisions have been pushed up to senior Financial and Line of Business Executives. IT now has to compete with all the other projects in the company for capital dollars and expense dollars. Thus, IT will be required to provide a “Hard” Business Case and to verify they “Delivered the Value” they promised, as do all projects in a large company.

This is not just a reaction to the current economic environment, this is a permanent change is how large companies approach IT

Financial Services

We provide two types of Financial Services for Dirt Road companies:

Interim management services, both strategic and tactical, primarily in the financial, administration and human resource fields. We specialize in companies on the Dirt Road, through the early stage of being a public company.

Project Based Services, e.g. Strategic Management System, Financial Management System, Task Management System and Fund Raising Projects

Hybrid Services

We provide several Hybrid Services: Combined Interim CFO and Business Case Services, Company Assessment & Action Plan Services, Acquisition & Merger Services.