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Taking companies from GOOD  (a product & some revenue)
to GREAT  (liquid wealth for employees & investors)
     
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Business Case Services

 


Lundgren Associates focuses it services on Dirt Road companies. The definitions of the different phases of an early-stage company are:

 

Jungle - early product development ending with a product, some customers and some revenue; plus the first round of institutional venture capital.

 

Dirt Road - post Jungle and before the Highway. You clearly know where you are going, but it is a bit bumpy.

 

Highway – becoming public and being public

 

We will work for Jungle companies when it makes sense for the client and us. We will also assist companies going public and the early stage of being public.

 

IT’s success is a double edge sword for the pre public companies and thus for venture capital firms. On one edge, IT has become 50% of the customer’s capital budget and they have also begun to realize the importance of IT to everything in the company. On the other edge, the customers have changed their buying behavior. The decisions have been pushed up to senior Financial and Line of Business Executives. IT now has to compete with all the other projects in the company for capital dollars and expense dollars. Thus, IT will be required to provide a “Hard” Business Case and to verify they “Delivered the Value” they promised, as do all projects in a large company.

This is not just a reaction to the current economic environment, this is a permanent change is how large companies approach IT

 

The White Paper, Sea Change in IT, focuses on the impact these changes will have on Silicon Valley pre-public companies.  These three documents are about the White Paper:

          Executive Summary (a two page summary of the entire White Paper)

          Recommendations Summary (a two page summary of Recommendations only)

          Full White Paper (the entire White Paper, which includes the documents above)

Find out "How We Can Help You" to exploit the Sea Change in IT.  See the documents below:

Executive Summary  (a four page summary of the full document)

Full Document  (the detailed description of "How We Can Help You")

To learn more about how we can help you in your exact situation send us an email:

Help@LundgrenAssoc.com